The Power of a Good Brand

One should never gloss over the power of branding. Branding is the DNA of a business or organization, i.e., its identity. Developing a successful brand will become the foundation for creating top-of-mind awareness in the community and marketplace. A brand should capture the organization's personality and declare benefits that resonate with customers, employees, and the general public. The workshop will also explore the importance of one’s own personal brand and how best to manage it.