Heritage Area At a Glance
If you’ve turned to email marketing and list building for your business, you might dread seeing the open rates. While it’s hard to understand why every customer doesn’t immediately open the email from you – especially when it contains such beneficial information – sometimes it’s not you, it’s them. For most people there are simply too many emails to get to in the course of the day. That’s why the subject line is incredibly important. Most people base their decision to open an email on two things: the name
Christina R. Green