Heritage Area At a Glance
Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to be derailed by the passing of a squirrel. You may know this example as “shiny object syndrome.” Whatever you call it, it’s becoming a big problem for businesses and entrepreneurs. Here’s why and what you can do about it if it’s interfering with your success.
Christina R. Metcalf
When you run your own business, you’re the person deciding on the direction. You’re in control of start dates and marketing promos. You’re the one who must hold yourself back from the shiny object syndrome. And yet, so many of us fail on that last one and it’s easy to understand why.
Christina R. Metcalf